toyota: Covid-19: Toyota marks the challenges on the road to resumption


NEW DELHI: Restart of the entire value chain cycle and its restoration will be gradual as the automobile industry is faced with the challenges, a top official of Toyota Kirloskar Motor said on Friday.

Automobile and components manufacturers had to shut down their production in the wake of the coronavirus outbreak. Leading carmakers including Maruti Suzuki, Mahindra&Mahindra, Toyota and Hyundai reported ‘zero’ sales in April.

Noting that the lockdown was absolutely necessary and a timely step was taken by the government to ensure the safety, Naveen Soni, senior vice president, sales and services, Toyota Kirloskar Motor, said, “With the closure of dealerships and manufacturing, the operation of the automotive value chain has come to a grinding halt. A restart of the entire value chain cycle and its restoration will be gradual as the industry is faced with the challenges of low consumer sentiments, rebuilding of disrupted supply chains that need factors of productions to be restored that including the return of workforce.”

The automotive industry is very important for India and we have to bring it back on the wheels, the government said on Thursday. Carmakers are also devising step-wise strategies to manufacture and sell the products.

“As we prep for a restart, we are working closely with our dealer partners to offer them the best support to re-stimulate demand in a safe and healthy atmosphere. At our supply chain and dealerships, we have devised key guidelines in the form of a ‘Restart Manuals’ which can be adhered to while starting operations in both our factories as well as dealerships,” Soni added.


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